IDLife: Going Above and Beyond
In an effort to combat the prevalence of
health and fitness misinformation that has saturated the internet, IDLife has
focused its efforts on providing easily accessible, scientifically backed evidence
to its customers and the general public, utilizing the advocacy of its product
consumers. While every IDLife product is designed with this notion in mind, its
commitment to transparency in providing effective, high-quality supplements is
most observable in examining its differentiating flagship products: IDLife DNA,
IDNutrition, and the Detox Box.
Foremost, IDLife’s DNA kit is a simple cheek
swab that customers ship to HIPPA compliant lab in exchange for a 46-page genetics
report covering topics ranging from muscle performance and recovery to vitamin metabolization
and inflammation risk. This state-of-the-art genetic action plan not only provides
critical information to the individual about how their specific body works, but
it also includes extensive tips and other information explaining what a person’s
genetic coding means, and what they should do about it in order to lead as
healthy lives as possible. In consideration of the vast gene testing included
in ID DNA (37 different genes), a similar tool would typically cost customers
hundreds, if not thousands, of dollars. However, IDLife’s understanding of the importance
of this information for people to optimally achieve their health and fitness
goals has driven the company to provide this product at minimal cost. In the
face of so much confusion generated from conflicting information prominent on
the web, ID DNA provides assured clarity on exactly what an individual should
be doing to reach their health and fitness goals because it is based solely on
their genetics. You can’t get more specialized information than that!
Simultaneously, IDLife’s efforts regarding
its DNA kit also assist in battling the issue of unregulated dietary supplements
that have pervasively riddled the market. As part of its IDNutrition free and
confidential health assessment, which inquires about a person’s health, medical,
lifestyle, and genetic information, and cross references those answers with
over 15,000 peer reviewed medical journal articles in order to generate both a
health report providing key insights as well as a personally customized vitamin
regimen (which also helps to combat America’s atrocious and widespread vitamin
deficiency crisis of 92%), respondents can easily see citations and explanations
for every single recommendation provided. In fact, IDLife is so committed to making
sure that its customers only ingest what their bodies need to thrive, its free
health assessment will actually block users from purchasing any supplements
that would interfere or interact with any medications that they report taking. In
doing so, along with the company’s refusal to include any fillers in its products,
IDLife has become a industry model of what supplement manufacturers should be
doing given the lack of restrictions and regulations under the DSHEA and FDA.
Finally, when it comes to detoxification, which holds a prevalent space in the health and fitness industry and is arguably one of the most misrepresented/ineffective products on the market, IDLife has worked tirelessly to provide a science-based solution that actually does what it claims. Designed as a systematic 30-day total body reset, the Detox Box begins by flushing the kidneys and bowels (the body’s secondary filtration system), detoxifying the liver and microbiome (the body’s primary filtration system), and then finally restoring gut health to a state of homeostasis. Along this 30-day process, customers are provided extensive information to guide them along their journey as they pass through each of the three stages of the program.
By providing citation accessible, peer reviewed
medical journal information along with consistent touch points to guide
customers with all the valuable and credible information they need to be
successful in their health and fitness journeys, IDLife has set a standard that
surpasses the disappointing legal ceiling of the supplement industry, as well
as the efforts of its so-called peers. Its actions have proven its commitment
to going above and beyond, helping people achieve their health and fitness goals and
lead healthier lives by offering the highest quality products and programs
available.
Sources:
IDLife, LLC Launches One-of-a-Kind Genetics Tool (yahoo.com)
92% of the U.S. Population has Vitamin Deficiency. Are You One of Them? - the biostation
What an interesting take on a fitness industry remedy. Is there an option to input personal goals a consumer wants to achieve? Or do they just spit out an overwhelming amount of information? How do we know that the company isn't also filling consumers with more lies. Like yea, it's "scientifically based" but there is a possibility that they would steer people to purchase one product over another due to factors like sponsors and such. People may also be skeptical about sending their DNA out.
ReplyDeleteYes, you put in all your health, lifestyle, and goal information. Again this is all completely confidential, no customer data is ever sold by IDLife. Further, every single product us third party tested by two separate labs to ensure that every product has all and only the ingredients it claims, and every single ingredient is associated with a plethora of peer reviewed medical journal articles explicitly showing its effectiveness. There is literally a "why?" button next to every ingredient on the website and you can pull up and read every single medical journal article being cited. You can't be more transparent than that. Lastly, with regard to the DNA sample, it goes to a HIPPA compliant lab, ensuring that one's genetic information is secure and legally not able to be abused in any way (just like a doctor's office or hospital).
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